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Innovation in the Middle of Uncertainty: Where Are Retailers Really Heading?

9 days ago   |   By WWD

The retail industry is unquestionably no stranger to rapid-fire change and the long shadow of uncertainty. From 9/11 and unprecedented natural disasters to the long slide into a tumultuous recession followed by an even slower recovery, retailers innovated new experiences, processes and technologies to survive historic disruptions.
While there were industry casualties, surviving brands became more adaptable, resilient and attuned to emerging change - until now. No one could have guessed that an even bigger shock was looming ahead. But once the rise in coronavirus infections became a global...
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