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As Fashion Companies Pull Back Spending Amid Coronavirus Crisis, P.R. Firms Feel the Pain

9 days ago   |   By WWD

As the coronavirus spreads around the world, fashion companies are postponing shows and events and pulling back on advertising, while glossy magazines are putting their planned shoots on ice. As a result, public relations agencies are feeling the impact in all the fashion capitals.
Some are trying to weather the COVID-19 storm with a full staff for the time being, but others have come to the difficult decision in the past few days that they need to trim pay or cut staff.
Among the latter is PR Consulting, the New York-based agency run by Pierre Rougier and Sylvie Picquet-Damesme, whose...
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