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Lexus' VP of Marketing, Lisa Materazzo, on the Future of Luxury

7 days ago   |   By Elite Traveler

Founded in 1986, Lexus has pushed the boundaries of luxury and innovation in the motoring world. As we begin a new decade, the brand surveyed 3,200 Americans in what they call ‘The Future of Luxury' report, asking consumers from Gen Z to Baby Boomers on what luxury means to them.
Lisa Materazzo
Some of the key findings including that ‘digital detoxing' is considered a luxury, while 73% of people regarded experiences over belongings to be considered more luxurious. Of course, sustainability and eco-friendliness ranked high on consumers lists of ‘must-haves.'
Lexus' VP of Marketing, Lisa...
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