Luxury > Watches

Braun Drops First Ever Automatic Watch as Part of Centenary Celebrations

1 month ago   |   By Hypebeast

Braun is releasing its first ever mechanical watch as part of the design-led brand's 100th Anniversary celebrations. The BN0278 is instantly recognisable as a Braun watch, following the familiar template set down by designer, Dietrich Lubs , when he designed the company's first analogue wristwatch, the AW10, in 1989. But every analogue watch produced by the company in the 32 years between then and now has used a quartz movement. That strategy would have made perfect sense at the end of the 1980s, when quartz had pushed mechanical watchmaking to the brink of extinction, but in the...
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