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Kim Kardashian's SKIMS partners with Nordstrom for retail

27 days ago   |   By Fashion United

Nordstrom will be the first retail partner of shapewear label
Skims. The Kim Kardashian West-owned brand has experienced a successful direct-to-consumer business despite only having launched in
September 2019, likely due to the popularity of its celebrity founder and niche market.
Skims will launch in Nordstrom stores across the country and on the retailer's e-commerce site on February 5. This will be the first time that Skims is available for in-store purchase. At launch, Nordstrom will carry three of the brand's collections: Solutionwear, Fits
Everybody Underwear and Accessories, with...
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Kim Kardashian West's Skims Line to Be Available at Nordstrom

Kim Kardashian West's Skims Line to Be Available at Nordstrom

27 days ago   |   By WWD

Skims, the shape-enhancing undergarment company founded by Kim Kardashian West, is expanding its distribution. The brand, which was launched at skims.com last September will be selling at 25 Nordstrom doors nationwide and on nordstrom.com, beginning Feb. 5.
Based on the line's success selling direct-to-consumer, Kardashian West decided to make the next move.
“It was a natural choice to bring Skims to Nordstrom as our first retail partner,” said Kardashian West. “Nordstrom is renowned for its unmatched customer service and inclusive size offerings. It was essential to me that we launch with...
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