HOW JOAN KRON'S REPORTING ON PLASTIC SURGERY CHANGED BEAUTY JOURNALISM

For 25 years, her writing lit up the pages of Allure, introducing an entire generation to plastic surgery. We caught up with the iconic...

NOMZAMO MBATHA IS "COMING 2 AMERICA" IN MORE WAYS THAN ONE

The South African actor, who plays a royal groomer in the Eddie Murphy reboot, is about to be everywhere in the U.S. - and she's bringing...

 
 
 

HOW CLARK'S BOTANICALS' FOUNDER FRANCESCO CLARK TURNED A LIFE-ALTERING EVENT INTO A POWERHOUSE SKIN-CARE BRAND

Landing major press coverage before his line even had a name, Clark's focus on personal connection and authenticity propelled his business...

THIS HOT TOOL IS THE EASIEST WAY TO ACHIEVE MERMAID WAVES

It works like magic on curl-resistant hair, too.

 
 
 

A PAGEANT QUEEN REFLECTS ON TURNING 30 | CHESLIE KRYST

In her own words, Cheslie Kryst - Emmy-nominated presenter & the oldest Miss USA in history - recalls her journey to self-fulfillment.

THE "SOFT-SERVE MULLET" IS THE SPRING HAIR TREND NO ONE EXPECTED

And it's shockingly wearable.

 
 
 

9 BEAUTY PRODUCTS LINDA WELLS IS LOVING RIGHT NOW

We've gathered all nine of Allure's founding editor's picks, which include a splurge-worthy fragrance and a drugstore mascara.

ASHLEY GRAHAM SHARED A NEW PHOTO OF HER POSTPARTUM HAIR GROWTH

And compared her new look to a Bond villain's style.

 
 
 

CAMILA MENDES IS READY TO THROW BEAUTY MINIMALISM OUT THE WINDOW IN 2021

The actor reveals to Allure all the ways she's been experiment with makeup lately.

WHY YOU MAY HAVE GOTTEN YOUR FIRST CASE OF JOCK ITCH RECENTLY

The delights of spending more time at home appear to be never-ending.

 
 
 

B.GLEN'S CLAY WASH BUSTS DIRT AND OIL WITHOUT DRYING ME OUT

You can try this powerhouse combination of ingredients in this March's Allure Beauty Box.

RIHANNA HAS CURTAIN BANGS OUT OF NOWHERE

The multi-hyphenate changed up ditched her mullet completely for her latest Savage x Fenty campaign.

 
 
 

THE BEST BEAUTY LOOKS FROM PARIS FASHION WEEK'S FALL 2021 SEASON

Neon lashes and finger waves are just one amazing pairing seen at PFW.

CAN YOU SAFELY BLEACH YOUR HAIR WHILE YOU'RE PREGNANT?

Experts finally put this debate to rest.

 
 
 

AUGUSTINUS BADER'S THE RICH CREAM JUST GOT A MAJOR UPGRADE

I like it even more than the original version.

BOY SMELLS IS FINALLY LAUNCHING FRAGRANCE, AND MY VANITY IS READY

Now, I can look expensive in my fancy loungewear and smell expensive, too.

 
 
 

THIS IS THE ONLY HAND CREAM YOU'LL EVER NEED

A rich formula with moisture-binding ingredients and an irresistible scent.

DERMSTORE'S BEAUTY REFRESH SALE IS HAPPENING NOW

The e-retailer's first big sale of the year has major markdowns on Harry Josh blow-dryers, Revitalash, NuFace, and so much more.

 
 
 

FINALLY, A PROTEIN TREATMENT THAT DOESN'T GIVE ME HELMET HAIR

A decade of research went into Nexxus's new line for curly hair.

THE NEW HAIR-CARE PRODUCTS WE CAN'T WAIT TO TRY IN MARCH

Put all your winter hair woes in the rearview mirror with these repair-focused new launches.

 
 
 



Reebok Morphs the Instapump Fury Into a Summer-Ready Slip-On

Reebok Morphs the Instapump Fury Into a Summer-Ready Slip-On

As the vicious COVID-19 virus started to quickly scatter across the globe and force society to remain, people turned to their comfiest footwear for their work-from-home... Read more ...

The Best ‘Vanderpump Rules' Clapbacks From Moms and Pregnant Stars Will...

The Best ‘Vanderpump Rules' Clapbacks From Moms and Pregnant Stars Will Leave You in Stitches

Those Vanderpump Rules moms-to-be don't mess around when it comes to clapbacks! Pregnant stars including Brittany Cartwright, Scheana Shay and Lala Kent are scarily skilled at... Read more ...

Nomzamo Mbatha Flew From Abu Dhabi To L.A. At A Moment's Notice To Audition...

Nomzamo Mbatha Flew From Abu Dhabi To L.A. At A Moment's Notice To Audition For ‘Coming 2 America'

Loading the player... By Brande Victorian · March 5, 2021March 5, 2021 Most actors have the same old story when it comes to landing roles. They get a call from their agent... Read more ...

Salvatore Ferragamo

Future Positive Collection AW21 Read more ...

British Vogue

British Vogue April 2021 Covers Read more ...

Prada Creates and Displays a Global Dialogue Through New Bergdorf Goodman...

Prada Creates and Displays a Global Dialogue Through New Bergdorf Goodman Windows

Over the last year, the global landscape has altered the way we keep in touch. It has forced many to ask the question, how do we keep the lines of communication open and the... Read more ...

Twitter Is Testing an Undo Button for Tweets

Twitter Is Testing an Undo Button for Tweets

Twitter is testing out a new function that would finally allow users to unsend tweets. A Twitter spokesperson confirmed to HYPEBEAST that it had begun trialing the new feature... Read more ...

Allison Holker Says This Amazon Cutting Board Is a Meal Prep Game-Changer

The host of HGTV's Design Star: Next Gen fills us in on her must-haves at home. Read more ...

Tom Cruise deepfake creator reveals how he made viral TikTok video

Tom Cruise deepfake creator reveals how he made viral TikTok video

He's sorry for faking us out. Read more ...

The Best Moments From NASA's Perseverance Mars Rover's First Two Weeks on Mars

From 360-degree panoramas to the first video of Percy moving its robotic arm. Read more ...