Design

Acne Studios' Paris Flagship is an Ode to a Swedish Skatepark

Posted On: Jun 28, 2022   |   Posted By: Hypebeast

Acne Studios' Paris Flagship is an Ode to a Swedish Skatepark

Acne Studios has opened its new flagship store on Paris' Rue Saint-Honoré, which features interiors by Barcelona-based studio Architectura-G , furniture by British designer Max Lamb , and lighting by French artist Benoit Lalloz. The concept for the new store, located on one of Paris's most storied streets, came from the brand's creative director Jonny Johansson. Having spent time at a skatepark in Stockholm, he became intrigued by the "poetic" nature of its location and aimed to evoke a similar feeling throughout the flagship's interior. He said: "Lately, I've been hanging out at the Rålis skate park in Stockholm, which was built under a bridge to prevent the concrete skate bowls from getting wet and slippery. I find it a poetic spot, and it reminds me a little of Paris because there are so many bridges in the city. I wanted the store to feel like you were sitting under a bridge. I like the idea of a secret society, a sub-culture, existing under the arches - and I thought it was a good way to think of Acne...

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